Cookies

In accordance with Recital 30 of the GDPR, natural persons may be associated with online identifiers provided by their devices, applications, tools and protocols, such as internet protocol addresses, cookie identifiers or other identifiers such as radio frequency identification tags. This may leave traces which, in particular when combined with unique identifiers and other information received by the servers, may be used to create profiles of the natural persons and identify them. For this reason, TELEFÉRICO DEL PICO DE TEIDE, S.A. has a cookies policy that complies with current legislation.

DOES THE PLATFORM DELIVER COOKIES? WHAT ARE THEY?

The platform uses cookies, i.e., files or devices that are downloaded onto your computer terminal (personal computer, smartphone, Tablet, mobile device, etc.), and can take various forms.

TYPES OF COOKIES

Generally speaking, and in line with the Cookies Guide published by the Spanish Data Protection Authority (the AEPD), cookies may take various forms governed by different parameters:

Depending on the entity that administers the equipment and the domain which sends out the cookies and processes the data they gather, we can classify them as: 

  • First-party cookies (our own cookies): These are cookies that are sent to the user’s computer terminal from equipment or a domain administered by TELEFÉRICO DEL PICO DE TEIDE, S.A., and which supplies the service requested by the user.
  • Third-party cookies: These are cookies that are sent to the user’s computer terminal from equipment or a domain not administered by TELEFÉRICO DEL PICO DE TEIDE, S.A., but by another entity which processes the data obtained by the cookies. In cases where the cookies are installed by equipment or a domain administered by TELEFÉRICO DEL PICO DE TEIDE, S.A., but where the information gathered by the cookies is administered by a third party, the cookies cannot be considered as TELEFÉRICO DEL PICO DE TEIDE, S.A.’s own (first-party) cookies. In these cases, TELEFÉRICO DEL PICO DE TEIDE, S.A. can contract the services of analysis and measurement companies which measure and/or analyse the browsing behaviour of users of the platform, and which therefore act in the name and on behalf of TELEFÉRICO DEL PICO DE TEIDE, S.A., by analysing the data obtained from the use of these third-party cookies, with the sole objective of improving the service offered by TELEFÉRICO DEL PICO DE TEIDE, S.A. (Phasing out this type of cookie). 

Depending on the length of time the cookies remain active on the terminal (i.e., their duration), we can distinguish between:

  • Session cookies: they are a type of cookie designed to collect and store data whilst the User accesses the web platform.
  • Persistent cookies: they are a type of cookie which continues to store information in the terminal equipment and allows for the data to be accessed and processed during a period of time, defined by the company responsible for the cookie and ranging from a few minutes to several years.

Depending on the purpose for which the data obtained by means of the cookies is processed, we can distinguish between:

  • Technical cookies: they are cookies that allow the User to browse through the platform and use the different options or services enabled therein, such as for example, controlling the traffic and communication of data, identifying the session, accessing website’s restricted areas, keeping record of the elements of a request, filing a request for registration or participation in an event, using security features during navigation, storing contents for video or audio diffusion or sharing contents through social networks.
  • Customisation cookies: they are cookies that allow the User to access a service with some predefined general features based on a number of criteria on the User’s terminal equipment, such as for example, the language, the type of browser through which they access the service or the regional configuration from where they access the service, among others.
  • Analytical cookies: they are cookies that allow the company responsible for them to track and analyse the behaviour of the Users of the websites to which they are linked. The information collected through this type of cookie is used to measure the activity on the platform and to establish profiles of the Users who browse said websites, applications and web platforms, with the aim of making improvements based on the analysis of the data on the use those Users make of the service.
  • Advertising cookies: they are cookies that allow the management, in the most effective way possible, of the advertising spaces that the publisher, where appropriate, has included in a website, application or web platform through which the requested service is provided, on the basis of criteria such as the content edited or the frequency with which the advertisements are displayed.
  • Behavioural advertising cookies: they are cookies that allow the management, in the most effective way possible, of the advertising spaces that the publisher, where appropriate, has included in a website, application or web platform through which the requested service is provided. These cookies store information on User’s behaviour obtained through the continuous observation of their browsing habits, which allows to establish specific profiles in order to display targeted advertisements tailored to a user’s particular profile.
  • Cookies from external social networks: these are used to enable visitors to interact with the content of different social platforms (Facebook, YouTube, Twitter, LinkedIn, etc.) and are generated exclusively for users of the said social networks. The conditions of use of these cookies and the information collected are regulated by the privacy policy of the social platform concerned. 

WHAT COOKIES DO WE USE ON THE PLATFORM?

The table below shows information about the specific cookies currently used by TELEFÉRICO DEL PICO DE TEIDE, S.A. on the platform:

Cookie

Domain(s)

Duration

Purpose

Source

Purpose

1P_JAR

.google.com

.google.es

1 day

This is used to collect website statistics and to monitor conversion rates.

Google Adwords

Social network and advertising cookies

AKDC

.paypal.com

1 day

Supports payment for services on the internet.

Paypal

Functional

ANID

.google.com

.google.es

1 month

These cookies serve an advertising purpose. They contain a randomly generated unique value that enables the Platform to distinguish between browsers and devices. This information is used to measure the performance of the advertisements and to provide recommendations in relation to products, based on statistical data.

Google Adwords

Social network and advertising cookies

APID

.advertising.com

1 year

Gathers information from the visitor’s activity over multiple websites. This information is used on the website to optimise the relevance of advertising.

Advertising

Social network and advertising cookies

APISID

.google.com

.google.es

2 years

These cookies serve an advertising purpose. They contain a randomly generated unique value that enables the Platform to distinguish between browsers and devices. This information is used to measure the performance of the advertisements and to provide recommendations in relation to products, based on statistical data.

Google Adwords

Social network and advertising cookies

CAKEPHP

.volcanoteide.com

1 day

Start of user’s browsing session identifier.

First-party

Functional

CMID

.casalemedia.com

1 year

Gathers anonymous data relating to the user’s visits to the website—such as the number of visits, the average time spent browsing the website, and which pages have been loaded—for the purpose of displaying specific advertisements.

casalemedia.com

Social network and advertising cookies

CMPRO

.casalemedia.com

3 months

Gathers information about the user’s activity on different websites in order to display the most relevant advertising. It also allows the website to limit the number of times a particular user is exposed to the same advertisement.

casalemedia.com

Social network and advertising cookies

CMPS

.casalemedia.com

3 months

Gathers anonymous data relating to the user’s visits to the website—such as the number of visits, the average time spent browsing the website, and which pages have been loaded—for the purpose of displaying specific advertisements.

casalemedia.com

Social network and advertising cookies

CMRUM3

.casalemedia.com

1 year

Gathers anonymous data relating to the user’s visits to the website—such as the number of visits, the average time spent browsing the website, and which pages have been loaded—for the purpose of displaying specific advertisements.

casalemedia.com

Social network and advertising cookies

CMST

.casalemedia.com

1 day

Gathers anonymous data relating to the user’s visits to the website—such as the number of visits, the average time spent browsing the website, and which pages have been loaded—for the purpose of displaying specific advertisements.

casalemedia.com

Social network and advertising cookies

CONSENT

.google.com

.google.es

Persistent

These cookies serve an advertising purpose. They contain a randomly generated unique value that enables the Platform to distinguish between browsers and devices. This information is used to measure the performance of the advertisements and to provide recommendations in relation to products, based on statistical data.

Google Adwords

Social network and advertising cookies

CakeCookie[l ang]

.volcanoteide.com

1 month

Stores the user’s language preference.

First-party

Functional

DV

.google.com

1 day

Used by Google Analytics to gather different information about the user’s browsing habits on our website. For example, the user’s location, details of the visit (time spent, pages browsed, etc.).

Google Adwords

Social network and advertising cookies

GPS

.youtube.com

Session

Records a unique ID on mobile devices to enable GPS geographical tracking.

Google Youtube

 

HSID

.google.com

.google.es

Persistent

These cookies serve an advertising purpose. They contain a randomly generated unique value that enables the Platform to distinguish between browsers and devices. This information is used to measure the performance of the advertisements and to provide recommendations in relation to products, based on statistical data.

Google Adwords

Social network and advertising cookies

IDE

.doubleclick.net

 

These cookies serve an advertising purpose. They contain a randomly generated unique value that enables the Platform to distinguish between browsers and devices. This information is used to measure the performance of the advertisements and to provide recommendations in relation to products, based on statistical data.

Google Doubleclick

Social network and advertising cookies

IDSYNC

.analytics.yahoo.com

24 hours

Identifies whether the browser data needs to be updated. This is determined through the companies that supply the advertising.

Google Adwords

Social network and advertising cookies

KRTBCOOKIE

_10

.pubmatic.com

1 month

Identifies the user for advertising platforms.

Pubmatic

 

MUID

.bing.com

1 year

Used frequently by Microsoft as a unique ID for the user. The cookie allows the user to be tracked by synchronising the ID across a large number of Microsoft domains.

Microsoft Bing Ads

Social network and advertising cookies

MUIDB

.bing.com

1 year

Used frequently by Microsoft as a unique ID for the user. The cookie allows the user to be tracked by synchronising the ID across a large number of Microsoft domains.

Microsoft Bing Ads

Social network and advertising cookies

NID

.google.com

6 months

Contains a unique identifier which Google uses to record your preferences and other information, such as your preferred language, the number of search results you would like displayed per page and whether or not you would like the Google SafeSearch filter activated.

Google

Social network and advertising cookies

NID

.google.es

6 months

The NID cookie contains a unique identifier which Google uses to record your preferences and other information—such as your preferred language (for example, English), the number of search results you would like displayed per page (for example, 10 or 20) and whether you would like the Google SafeSearch filter activated or deactivated.

Google

Social network and advertising cookies

PAPVisitorId

.volcanoteide.com

Persistent

Identifier for advertising campaign purposes.

Third-party

Social network and advertising cookies

PREF

.youtube.com

2 years

Records a unique ID which Google uses to gather statistics about how the visitor uses YouTube videos on different websites.

Google Youtube

Social network and advertising cookies

PUBMDCID

.pubmatic.com

3 months

This cookie is generally supplied by pubmatic.com, and is used for advertising purposes.

pubmatic.com

Social network and advertising cookies

PugT

.pubmatic.com

1 month

This cookie is generally supplied by pubmatic.com, and is used for advertising purposes.

pubmatic.com

Social network and advertising cookies

SAPISID

.google.com

 

This DoubleClick cookie is generally set through the site by advertising partners; it is used by them to create a profile of the website visitor’s interests and show relevant advertisements on other websites. This cookie works by attaching a unique identifier to your browser and device.

Google

Social network and advertising cookies

SAPISID

.google.es

 

This DoubleClick cookie is generally set through the site by advertising partners; it is used by them to create a profile of the website visitor’s interests and show relevant advertisements on other websites. This cookie works by attaching a unique identifier to your browser and device.

Google

Social network and advertising cookies

VISITOR_INF O1_LIVE

.youtube.com

6 months

Tries to calculate the user’s bandwidth on websites with integrated YouTube videos.

Google Youtube

Social network and advertising cookies

YSC

.youtube.com

Persistent

Records a unique ID to gather statistics on which YouTube videos the user has viewed.

Google Youtube

Performance

    adroll

d.adroll.com

1 year

Records a unique ID which identifies the device of a returning user. The ID is used for specific advertisements.

Adroll

Social network and advertising cookies

    adroll_fpc

.volcanoteide.com

Persistent

Used to identify the visitor through visits and devices. This enables the website to display advertising relevant to the user. This service comes from external advertising suppliers, who provide offers in real time to advertisers.

Adroll

Social network and advertising cookies

_ar_v4

.volcanoteide.com

1 year

Optimises the display of advertisements according to the user’s combined movements and the display of different campaigns by an advertiser to the user.

Adroll

Social network and advertising cookies

__cfduid

.hs-analytics.net

.feefo.com

1 year

Used by the content network Cloudflare to identify trusted web traffic.

Hubspot Feefo

Functional

    hssc

.volcanoteide.com

30 minutes

This cookie monitors sessions. This is used to determine whether HubSpot should increase the session number and the timestamp on the hstc cookie. Contains the domain, the tally of viewCount views (the tally increases with every view of a website in one session), and the time-stamp for the start of a session.

Hubspot

Functional

    hssrc

.volcanoteide.com

End of session

When HubSpot changes the session cookie, this cookie is also configured to determine whether the user has restarted their browser. If this cookie does not exist when HubSpot administers cookies, it is considered to be a new session.

Hubspot

Functional

    hstc

.volcanoteide.com

13 months

The main cookie for tracking visitors. It contains the domain, utk, initial (first visit) time-stamp, most recent (latest visit) time-stamp, current time-stamp (this visit), and the session number (which increases with each subsequent session).

Hubspot

Functional

_fbp

.volcanoteide.com

3 months

Used by Facebook to provide a series of advertising products such as real-time bids from third-party advertisers.

Facebook

Social network and advertising cookies

_ga

.volcanoteide.com

2 years

This cookie enables Google Analytics to determine whether the visitor is taking part in its marketing trials.

Google Analytics

Functional

_gcl_au

.volcanoteide.com

3 months

Used by Google AdSense to trial advertising efficiency via the websites using its services.

Google Adsense

Social network and advertising cookies

_gid

.volcanoteide.com

When data is sent

Stores and updates the unique value for each page visited.

Google

Functional

adrl

.outbrain.com

3 months

This cookie records the visitor’s data. This information is used on the website to optimise the relevance of advertising.

Outbrain

Social network and advertising cookies

anj

.adnxs.com

3 months

These cookies serve an advertising purpose. They contain a randomly generated unique value that enables the Platform to distinguish between browsers and devices. This information is used to measure the performance of the advertisements and to provide recommendations in relation to products, based on statistical data.

Appnexus

Social network and advertising cookies

c

.bidswitch.net

1 year

Controls the synchronisation of the user’s identification, and the exchange of the user’s data between different advertising services.

Bidswitch

Social network and advertising cookies

fr

.facebook.com

3 months

Used by Facebook to provide a series of advertising products such as real-time bids from third-party advertisers.

Facebook

Social network and advertising cookies

hubspotutk

.volcanoteide.com

13 months

This cookie is used to monitor the identity of a visitor. It is passed to HubSpot when online forms are sent, and is used to avoid the duplication of contacts.

Hubspot

Functional

i

.openx.net

1 year

Stores anonymous user data, including the IP address, geographical location, websites visited, and the advertisements the user has clicked on. Its purpose is to optimise the display of advertisements in line with the user’s activity on websites which use the same advertising network.

Openx.net

Social network and advertising cookies

obuid

.outbrain.com

3 months

Establishes a unique identifier for the visitor which enables external advertisers (third parties) to direct relevant advertising to the visitor. This service is provided by external advertising suppliers, who provide offers in real time to the advertisers.

Outbrain

Social network and advertising cookies

t_gid

.taboola.com

1 year

This cookie allocates a particular user ID when the visitor interacts with advertisements or content on the website. This allows the website to direct the visitor to similar content or advertisements.

Taboola

Social network and advertising cookies

tluid

.3lift.com

3 months

This cookie allocates a particular user ID when the visitor interacts with advertisements or content on the website. This allows the website to direct the visitor to similar content or advertisements.

3lift.com

Social network and advertising cookies

tuuid

.bidswitch.net

1 year

This cookie contains a randomly generated value, which identifies the user’s device or browser. It is used to cross-check with advertising networks in order to obtain advertising relevant to the user.

Bidswitch

Social network and advertising cookies

tuuid_lu

.bidswitch.net

1 year

It is used in conjunction with the tuuid cookie to determine the user’s activity.

Bidswitch

Social network and advertising cookies

vte_functional

.volcanoteide.com

1 year

It allows us to store the user’s consent in relation to functional cookies.

First-party

Functional

vte_performa nce

.volcanoteide.com

1 year

It allows us to store the user’s consent in relation to performance cookies.

First-party

Functional

vte_social

.volcanoteide.com

1 year

It allows us to store the user’s consent in relation to social network and advertising cookies.

First-party

Functional

_hjIncludedIn Sample

.volcanoteide.com

Session

This session cookie allows Hotjar to determine whether the visitor is included in the sample used for generating filters.

Hotjar

Marketing

aff_network

.volcanoteide.com

1 month

This cookie is used in the maintenance of our internal affiliates’ network.

First-party

Functional

WHO USES THE COOKIES?

TELEFÉRICO DEL PICO DE TEIDE, S.A. uses Google’s “Consent Mode v2” so that users who have given their consent receive personalised ads, whereas users who have rejected cookies have their IP address made anonymous and only an anonymous ping is sent to the analytics tool that performs data modelling and optimises the performance of paid ads.

TELEFÉRICO DEL PICO DE TEIDE, S.A. has implemented the “Enhanced Conversions” function of Google Ads for paid ads in response to third-party cookies being phased out. This means that if a user accepts cookies, certain data belonging to the user will be shared with Google (i.e. the purchasing customer’s e-mail). The e-mail will be hashed using the SH-256 algorithm so that all information is sent in code to respect users’ privacy. SHA-256 guarantees data integrity and cannot be reversed to obtain the original data to securely respect privacy.

If a user doesn’t accept cookies, they will only be sent an anonymous ping that reports the conversion and does not contain any of the user’s identifiable data or a hashed e-mail.

In terms of anonymity and exercising the right to erase data, data are not stored as such in Google Ads so the Enhanced Conversions function is not affected.

WHO USES THE COOKIES?

The information gathered by the cookies delivered by the Platform may be used by the owner of the Platform, or by a third party that supplies a service to the said owner.

DEACTIVATION AND REMOVAL OF COOKIES

You may allow, block or delete cookies installed on your system via the settings on your computer’s browser. When you deactivate cookies, some of the available services may no longer function. The method of deactivating cookies is different for each browser, but normally it is carried out from the Tools or Options menu. You can also find instructions on your browser’s Help menu. The user can at any time choose which cookies can work on this website.

You can allow, block or remove cookies set on your device by configuring the options of the browser installed on your computer:

You can also control your browser’s cookie store, using tools such as these:

ACCEPTANCE OF THE COOKIES POLICY

www.volcanoteide.com assumes that you accept the use of cookies. However, to remind you, information on our cookies policy is shown at the top or bottom of every screen of our portal when you begin your browsing session.

In view of this information, you may do any of the following:

  • Accept cookies. Once you have clicked to accept cookies, you will not see this warning on any of the portal’s web pages during your current session.
  • Reject cookies. The warning will be hidden on the current page.
  • Change the cookie settings. You can access more information about cookies, view www.volcanoteide.com’s cookie policy, and change your browser’s cookie settings. 

If you contact us with regard to your consent, please indicate the ID and date of your consent. Your consent applies to the following domains: www.volcanoteide.com

Current status: Allow all.

Your consent ID:                                  

Date of consent:                                 

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Updated on 26/07/2024